10 Reasons Why Your Small Business Needs a Website

10 Reasons Why Your Small Business Needs a Website

Most customers turn to the web when looking for a local business. Without a website, your company could lose credibility and lose sales. You may wonder why your small business needs a website, particularly if your business deals with only local customers. After all, it does cost money to build one, and you want to make sure you use your limited marketing dollars the best way possible. There are more than two billion people around the world who use the internet and approximately 70% of them get on the web every single day. That number continues to grow. With that many people online, it only makes sense that having an online presence is an excellent way to reach out to some of those consumers. Your small business needs a website for a number of reasons. 1. Visibility Most customers start a business search online, so if you don’t have a website you may not seem as credible or you may miss out on people who no longer use the yellow pages to find a business. When you compare the cost of a basic website to the cost of advertising in phone books or on local media outlets, a website is a cost-effective form of advertising. But even more than being cost effective, you have the potential to reach new customers you may not have thought of advertising to. 2. Testimonials & Reviews About 90% of consumers indicate they check online reviews before deciding to buy. Having a website allows you to add testimonials and link up to positive reviews of your business. This can influence whether a customer ultimately...
Safe Web Surfing: A Few Wi-Fi Rules

Safe Web Surfing: A Few Wi-Fi Rules

Don’t use free Wi-Fi if it means putting your company’s data at risk.   Before you jump on any old public network, let’s consider what you do most often online: peruse social media, monitor credit card statements, check bank balances and email employees or clients. Most of these activities put your online session at risk for a multitude of data security issues, including identity theft and a wicked viruses. Reduce your exposure with these simple steps: Turn off automatic Wi-Fi connections. Connecting to any network is like walking into a stranger’s house. Review and select confirmed networks you can trust. Check with the barista, librarian or wait staff to make sure you’re connecting to their specific network—hackers often set up fake networks that look similar to lure users. Use a virtual private network (VPN) when handling business communications to shield yourself from unwanted onlookers. Free Wi-Fi is not always gift from the tech-gods. Like your mom told you, if it’s too good to be true … (you know the rest). Source:...
Here’s What Business Owners Need to Know About Apple’s New Products

Here’s What Business Owners Need to Know About Apple’s New Products

This month Apple unveiled a more powerful iPad, operating system upgrades, and the new HomePod AI speaker. Apple made several big announcements regarding the future of its services and devices at the Worldwide Developers Conference. Along with making some compelling software improvements, Apple also announced updates to its product line. Here’s what small business owners need to know about Apple’s announcements: iOS 11 and iPad By far the most relevant announcement for small business owners are related to the iPad. The forthcoming iOS 11 will bring many improvements to Apple’s mobile products. Among other fixes, the new operating system will finally address a common criticism of the iPad: Namely, that the tablet just isn’t competent enough to be used as a standalone/primary computer. First, the iPad now has a mature file system. In a similar manner to using the Mac’s “Finder” window, users will be able to find all of their documents in a single “Files” app. The app is able to locate documents in other apps and it’s compatible with Google Drive, Adobe’s Creative Cloud, Dropbox, and other popular cloud-based storage platforms. The iPad is also getting an upgraded Dock that can hold far more apps, also reminiscent of the Mac. This adds to other multitasking features, like the ability to drag and drop images and other elements from one split screen to the other. The “Pro” tablet will receive several spec upgrades that should make using the Apple Pencil a more fluid experience, and using the camera to instantly scan documents and mark them up using the Pencil—without the use of third party apps—could come in handy. One...
Privacy Is Completely And Utterly Dead, And We Killed It

Privacy Is Completely And Utterly Dead, And We Killed It

Privacy… everyone keeps talking about it and apparently everyone is concerned with it, but going forward does it even matter? I recently watched the documentary, “Terms and Conditions may Apply,” which provides a fascinating look at how organizations such as Facebook, Google, Apple, and others have changed the way they look at and approach privacy. After watching the movie it had me wondering, “does privacy even matter anymore?” Most of us use Facebook, have iPhones, use Twitter, search on Google, and use the hundreds of other tools and platforms that companies have so graciously given us access to. We subscribe to newsletters, buy things online, take quizzes, allow our apps to access third party websites, enter contests, and register for conferences. Simply loading a webpage of any kind tracks some kind of information about you. All of these companies have “terms and conditions” documents that pretty much none of us read. In effect everyone that uses these technologies has signed away their privacy yet we still see people saying that they want more privacy. What gives? I think we’ve clearly reached a point in today’s world where privacy is pretty much a lost cause. Our information is already out there and regardless of how hard we scream that we want it back or want it to be secure, it’s not going to happen…ever. If anything we are seeing a shift towards more openness, more transparency, and less privacy. Most people don’t event know what information they are giving up or to whom. For example, in their recent Privacy Index, EMC EMC +% found that 51% of respondents were not willing to...